Our Team

Johnny Li, Founder & Chief Marketing Officer

Johnny Li, started the brand Dappertude; short for Dappertude Attitude to be that bridge to help guide the average man onto the dapper path, with its affordable luxury accessories but the brand itself has evolved into something more than just that, it has become a lifestyle and merely a community through its vast collaborations and The Dappertude seminars.

His interest in sartorial fashion began while working in Hong Kong and he wanted to bring that style to Australia as he noticed the men of Australia needed to take it up a notch compared to Asia and the world. He also is the co-founder of The Suitcase, a mens lifestyle and fashion boutique store and a digital marketing professional

Joe Cheng, Head Photographer

Joe Cheng is a Lifestyle photographer from Sydney, Australia.

Everyone sees the world a little differently, and he loves how he can share his perspective using photography.

Joe’s storytelling is relaxed and his preference for simple, minimalistic views has helped tell the world that Dappertude is a place for gentlemen of the highest class and distinction. When he’s not working for some of the biggest fashion influencers and brands, Joe takes time to travel to gather new inspiration